How eCommerce Profile Targeting works

Example process for manufacturers and eCommerce companies

The basic mechanisms of eCommerce Profile Targeting are the same for both manufacturers and eCommerce companies: KUPONA aggregates affine user profiles and addresses these via advertising on high-quality websites. The only thing that can deviate is the landing page logic. Whilst eCommerce companies link directly to their shops, manufacturers guide traffic to eCommerce trading partners that sell their products. Manufacturers therefore have the opportunity to initialise demand themselves and advertise in a performance-oriented manner.

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Example process for manufacturers

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Example processes for eCommerce companies

Hendrik Seifert
Managing Director
Hendrik Seifert
KUPONA GmbH
Frankfurter Straße 8
36043 Fulda - Germany

Fax +49 (0) 661 / 480 275 – 69

+49 (0) 661/ 480 275 – 19