The sources of wisdom

Heterogeneous data sources lead to the goal

KUPONA does not obtain profile data from anonymous RTB sources offering little transparency, instead it comes primarily from direct partnerships with relevant sources. These are highly varied – as they should be! Because relevant profile data is not derived from homogeneous sources, but may have a variety of origins: for example, KUPONA maintains partnerships with content pages of highly-varied verticals, with large comparison pages of different genres as well as eCommerce pages that are able to supply data in a complementary manner free from cannibalisation. From this data portfolio it is possible to create highly-individual data packages for advertisers, offering maximum affinity.


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Heterogeneous data sources lead to the goal

Hendrik Seifert
Managing Director
Hendrik Seifert
KUPONA GmbH
Kothenbachweg 6
36041 Fulda - Germany

Fax +49 (0) 661 / 480 275 – 69

+49 (0) 661/ 480 275 – 19